Crazy Talk

Subaru has an ad for a "small tent big event" that involves a car salesman in a gorilla suit with a monkey being told by a co-worker that it is not "that kind of tent" and then pointing to a small campfire scene as an example of the type of tent meant by "big tent event." I have long wondered just what the hell kind "tent" is represented by the guy in the gorilla suit. This question has been asked on the net by a few people and there seem to be three different answers.